When Does Psychological Fit Matter? The Moderating Role of Price on Self-Brand Congruity Journal Article uri icon

Overview

publication date

  • March 1, 2022

has restriction

  • closed

Date in CU Experts

  • August 2, 2021 11:57 AM

Full Author List

  • Gladstone JJ; Garbinsky EN; Matz SC

author count

  • 3

citation count

  • 7

Other Profiles

International Standard Serial Number (ISSN)

  • 1948-5506

Electronic International Standard Serial Number (EISSN)

  • 1948-5514

Additional Document Info

start page

  • 595

end page

  • 607

volume

  • 13

issue

  • 2

number

  • ARTN 19485506211028390