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The role of gender ideology in consumers' reception of ads featuring stay-at-home dads
Journal Article
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Additional Document Info
Overview
publication date
August 25, 2020
has restriction
closed
Date in CU Experts
October 21, 2020 12:45 PM
Full Author List
Gangadharbatla H; Khedekar D
author count
2
citation count
3
published in
Journal of Current Issues and Research in Advertising
Journal
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International Standard Serial Number (ISSN)
1064-1734
Electronic International Standard Serial Number (EISSN)
2164-7313
Digital Object Identifier (DOI)
https://doi.org/10.1080/10641734.2020.1781713
Additional Document Info
start page
49
end page
61
volume
42
issue
1