The role of gender ideology in consumers' reception of ads featuring stay-at-home dads Journal Article uri icon

Overview

publication date

  • August 25, 2020

has restriction

  • closed

Date in CU Experts

  • October 21, 2020 12:45 PM

Full Author List

  • Gangadharbatla H; Khedekar D

author count

  • 2

citation count

  • 3

Other Profiles

International Standard Serial Number (ISSN)

  • 1064-1734

Electronic International Standard Serial Number (EISSN)

  • 2164-7313

Additional Document Info

start page

  • 49

end page

  • 61

volume

  • 42

issue

  • 1