THE EFFECT OF HUMOR ON ADVERTISING COMPREHENSION
Journal Article
Overview
publication date
- January 1, 1984
Date in CU Experts
- September 5, 2013 4:17 AM
Full Author List
- DUNCAN CP; NELSON JE; FRONTCZAK NT
author count
- 3
citation count
- 15
published in
- Advances in Consumer Research Journal
Other Profiles
International Standard Serial Number (ISSN)
- 0098-9258
Additional Document Info
start page
- 432
end page
- 437
volume
- 11