EFFECTS OF HUMOR IN A RADIO ADVERTISING EXPERIMENT Journal Article

Overview

CU Boulder Authors

• Duncan, Calvin P

publication date

• January 1, 1985

has restriction

• closed

Date in CU Experts

• September 5, 2013 4:17 AM

Full Author List

• DUNCAN CP; NELSON JE

author count

• 2

citation count

• 105

published in

• Journal of Advertising  Journal

Other Profiles

International Standard Serial Number (ISSN)

• 0091-3367

Digital Object Identifier (DOI)

• https://doi.org/10.1080/00913367.1985.10672944

Additional Document Info

start page

• 33

end page

• &

volume

• 14

issue

• 2