THE DISTRACTION HYPOTHESIS AND RADIO ADVERTISING Journal Article

Overview

CU Boulder Authors

• Duncan, Calvin P

publication date

• January 1, 1985

has restriction

• closed

Date in CU Experts

• September 5, 2013 4:17 AM

Full Author List

• NELSON JE; DUNCAN CP; FRONTCZAK NT

author count

• 3

citation count

• 27

published in

• Journal of Marketing  Journal

Other Profiles

International Standard Serial Number (ISSN)

• 0022-2429

Digital Object Identifier (DOI)

• https://doi.org/10.2307/1251176

Additional Document Info

start page

• 60

end page

• 71

volume

• 49

issue

• 1