A Comparison of In-Game Brand Placement for Active Versus Passive Players Journal Article uri icon

Overview

publication date

  • July 2, 2016

has restriction

  • closed

Date in CU Experts

  • February 4, 2017 11:39 AM

Full Author List

  • Gangadharbatla H

author count

  • 1

Other Profiles

Electronic International Standard Serial Number (EISSN)

  • 1525-2019

Additional Document Info

start page

  • 117

end page

  • 132

volume

  • 16

issue

  • 2