Toward a Tweet Typology: A Study of Brand Message Content Types and Corresponding Consumer Engagement on Social Media Journal Article

Overview

CU Boulder Authors

Vargo, Chris J.

publication date

July 5, 2016

Date in CU Experts

January 25, 2017 2:49 AM

Full Author List

VARGO CJ

author count

1

published in

Journal of Interactive Advertising Journal

Other Profiles

International Standard Serial Number (ISSN)

1525-2019