Not a Problem: A Downside of Humorous Appeals Journal Article
Overview
publication date
- October 21, 2015
has restriction
- closed
Date in CU Experts
- January 11, 2017 7:45 AM
Full Author List
- McGraw PA; Shiro JL; Fernbach PM
author count
- 3
published in
- Journal of Marketing Behavior Journal
Other Profiles
Electronic International Standard Serial Number (EISSN)
- 2326-5698
Digital Object Identifier (DOI)
Additional Document Info
start page
- 187
end page
- 208
volume
- 1
issue
- 2