Not a Problem: A Downside of Humorous Appeals Journal Article

Overview

CU Boulder Authors

• McGraw, Peter
• Fernbach, Philip M

publication date

• October 21, 2015

has restriction

• closed

Date in CU Experts

• January 11, 2017 7:45 AM

Full Author List

• McGraw PA; Shiro JL; Fernbach PM

author count

• 3

published in

• Journal of Marketing Behavior  Journal

Other Profiles

Electronic International Standard Serial Number (EISSN)

• 2326-5698

Digital Object Identifier (DOI)

• https://doi.org/10.1561/107.00000012

Additional Document Info

start page

• 187

end page

• 208

volume

• 1

issue

• 2