Mission Creep, Mission Impossible, or Mission of Honor? Consumer Behavior BDT Research in an Internet Age Journal Article uri icon

Overview

abstract

  • Simonson (2015a) addresses marketing scholars trained in psychology who focus on behavioral decision theory. He encourages those scholars to shift some attention from traditional BDT topics to analyze substantive issues such as how the Internet changes consumer decision making. I agree with and I expand upon his call to action. I analyze sociology of science forces that I expect to cause those young BDT researchers to be resistant to wise Uncle Itamar’s generally excellent advice.

publication date

  • May 18, 2015

has restriction

  • closed

Date in CU Experts

  • December 19, 2015 5:05 AM

Full Author List

  • Lynch JG

author count

  • 1

Other Profiles

International Standard Serial Number (ISSN)

  • 2326-568X

Electronic International Standard Serial Number (EISSN)

  • 2326-5698

Additional Document Info

start page

  • 53

end page

  • 58

volume

  • 1

issue

  • 1