Building a cultural bridge in the Magic Kingdom: The importance of maintaining cultural integrity in a world of global Disneyfication Chapter uri icon



  • This book attempts to address the problems of human communiation across cultures from diverse perspectives ranging from the study of language, business negotation practice to media representation and journalism education.

publication date

  • January 1, 2004

Date in CU Experts

  • March 10, 2015 8:44 AM

Full Author List

  • Berggreen S; Lustyik K

Full Editor List

  • Leigh J; Loo E

author count

  • 2

Other Profiles

International Standard Book Number (ISBN) 10

  • 187676869X

International Standard Book Number (ISBN) 13

  • 9781876768690