BUSM 3011 - Product Development II
Primary Instructor
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Fall 2025
Examines structures that support organizational innovation and change. Focuses on effective teamwork and tools needed during new product development to improve success.
MKTG 3250 - Buyer Behavior
Primary Instructor
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Fall 2025
Covers both consumer buying behavior and organizational buying behavior. Consumer behavior topics include needs and motives, personality, perception, learning, attitudes, cultural influence, and contributions of behavioral sciences that lead to understanding consumer decision making and behavior. Explores differences between business and consumer markets, business buying motives, the organizational buying center and roles, and the organizational buying process. Required for marketing majors. Degree credit not granted for this course and MKTG 2250.
