My research explores the influence of artificial intelligence (AI) technologies on consumers' perceptions, attitudes, and behaviors within advertising and marketing contexts. Specifically, I examine the effects of AI chatbot advertising, personalized advertising, and AI-driven influencer marketing. In addition to these areas, I investigate the role of AI in promoting social good. My research focuses on how AI technologies can encourage prosocial behaviors across diverse domains, such as eco-friendly consumption, health promotion, and addressing cybercrime.
APRD 2004 - Introduction to Research Methods and Insights
Primary Instructor
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Spring 2025 / Fall 2025 / Spring 2026
Provides students with the fundamental skills necessary to develop research-based strategies to address challenges faced by advertising, public relations, and marketing professionals in their efforts to address client communication needs.
APRD 3301 - Social Media Strategies
Primary Instructor
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Fall 2024 / Spring 2025 / Fall 2025 / Spring 2026
Emphasis on how social media and internet marketing influence public relations; understand the fundamentals and best practices in social media management, visual communication and mobile applications.
