A scholar of advertising, big data, and regulation, I have a decade long advertising industry record across national and regional brands, leading both my research and teaching to revolve around bridging the gap between academia and industry.
keywords
advertising, big data, personalization, privacy, policy, AI
APRD 3002 - Communication and Media Planning
Primary Instructor
-
Fall 2024 / Spring 2025 / Fall 2025 / Spring 2026
Concentrates on strategies and tactics advertisers and marketers use to communicate their brand stories to their desired audiences. These include traditional media planning and placement - TV, print, radio, and out-of-home - as well as new areas like digital, social, and experiential approaches to communications. Students will learn how to create, develop, and present communication plans and campaigns in an interactive and fast-paced environment.
APRD 3009 - Brand Building
Primary Instructor
-
Spring 2026
Explains the value of a brand in a marketing and advertising environment: how to build, manage, and protect a brand. Specific areas covered include what a brand is and why it matters, how a brand creates value, ways to measure and understand the value of a brand, managing new and established brands, and the role of consumer insight in managing a brand.
APRD 3301 - Social Media Strategies
Primary Instructor
-
Fall 2025
Emphasis on how social media and internet marketing influence public relations; understand the fundamentals and best practices in social media management, visual communication and mobile applications.
