I study consumer behavior. My research focuses on marketing questions at the intersection of psychology and economics, with a particular interest in financial decision-making and the psychology of happiness and well-being. My current reserch investigates questions such as: How does inflation affect consumers? Why do consumers have different expectations for inflation? Why do consumers with similar financial situations perceive their finances differently? How do consumers make tradeoffs between quality and quantity? Why do some people believe that money increases happiness?
