research overview
- I study inconsistencies and biases in consumer decisions, in the context of digital marketing, competition, consumption experience, and risky decisions.
- Contact Info
Zeng, Ying
Positions
- Assistant Professor, Leeds-Budget & Administration
Research Areas
Research
keywords
- Judgment and Decision Making, Digital Marketing
Background
education and training
- Ph.D., Univ of Toronto (Canada) 2024
- M.A., University of Chicago 2018
- B.S., Peking Univ (China) 2017
- B.A., Peking Univ (China) 2017
International Activities
geographic focus
- Canada Country
- China Country
- Singapore Country
- United States of America Country