Dr. Barrett's research explores how the logics of digital marketing influence and interact with electoral politics, primarily in the United States. Within this overarching agenda, Dr. Barrett examines issues of platform governance (the rules digital platforms make about speech on their services), branding of political identities, and online political merchandising.
keywords
Political communication, social media, political advertising, campaign merchandise, political brands
APRD 3002 - Communication Platforms
Primary Instructor
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Fall 2023 / Spring 2024
Concentrates on strategies and tactics advertisers and marketers use to communicate their brand stories to their desired audiences. These include traditional media planning and placement - TV, print, radio, and out-of-home - as well as new areas like digital, social, and experiential approaches to communications. Students will learn how to create, develop, and present communication plans and campaigns in an interactive and fast-paced environment.
