Dr. Barrett's research explores how the logics of digital marketing influence and interact with electoral politics, primarily in the United States. Within this overarching agenda, Dr. Barrett examines issues of platform governance (the rules digital platforms make about speech on their services), branding of political identities, and online political merchandising.
keywords
Political communication, social media, political advertising, campaign merchandise, political brands
APRD 3002 - Communication and Media Planning
Primary Instructor
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Fall 2023 / Spring 2024 / Fall 2024 / Spring 2026
Concentrates on strategies and tactics advertisers and marketers use to communicate their brand stories to their desired audiences. These include traditional media planning and placement - TV, print, radio, and out-of-home - as well as new areas like digital, social, and experiential approaches to communications. Students will learn how to create, develop, and present communication plans and campaigns in an interactive and fast-paced environment.
APRD 3009 - Brand Building
Primary Instructor
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Spring 2026
Explains the value of a brand in a marketing and advertising environment: how to build, manage, and protect a brand. Specific areas covered include what a brand is and why it matters, how a brand creates value, ways to measure and understand the value of a brand, managing new and established brands, and the role of consumer insight in managing a brand.
APRD 3010 - Consumer Insights
Primary Instructor
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Spring 2025 / Fall 2025
Students will learn how to leverage insights for the purposes of creative strategy and creative brief writing.
APRD 7003 - ProSeminar in Mass Communication Theory II
Primary Instructor
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Spring 2025
Continues introducing and discussing theoretical and methodological points of view in areas of communication, journalism and persuasion. Discusses the most important qualitative and quantitative methodological points of view, and from theoretical viewpoints that range from social science to critical studies. The idea is to develop an appreciation for theories and methodologies that can be employed depending upon the research question. Same as JRNL7003.
JRNL 7003 - ProSeminar in Mass Communication Theory II
Primary Instructor
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Spring 2025
Continues introducing and discussing theoretical and methodological points of view in areas of communication, journalism and persuasion. Discusses the most important qualitative and quantitative methodological points of view, and from theoretical viewpoints that range from social science to critical studies. The idea is to develop an appreciation for theories and methodologies that can be employed depending upon the research question. Same as APRD 7003.
