Many aspects of social life are now being dramatically reshaped by advances in technology. Motivated by these trends, my research program also increasingly focuses on how new technologies influence consumer behavior and well-being. Accordingly, my work lies at the intersection of consumer social connection and new technology, and mostly falls into three major research streams: 1) Consumer experiences and goals, 2) Social inferences and communication, and 3) Prosocial behavior and judgments. These areas overlap and my work in each area is influenced by what I am learning in the others.
keywords
technology and consumer behavior, social judgment and signaling, sharing and experiential consumption, prosocial behavior, judgment and decision making
