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Publications in VIVO

Barasch, Alixandra

Associate Professor


Research Areas research areas


research overview

  • Many aspects of social life are now being dramatically reshaped by advances in technology. Motivated by these trends, my research program also increasingly focuses on how new technologies influence consumer behavior and well-being. Accordingly, my work lies at the intersection of consumer social connection and new technology, and mostly falls into three major research streams: 1) Consumer experiences and goals, 2) Social inferences and communication, and 3) Prosocial behavior and judgments. These areas overlap and my work in each area is influenced by what I am learning in the others.


  • social judgment and signaling, sharing and experiential consumption, prosocial behavior, judgment and decision making


selected publications


courses taught

  • BCOR 2201 - Principles of Marketing
    Primary Instructor - Spring 2023 / Fall 2023
    Focuses on developing a core marketing toolkit for future business professionals. The tools help identify, reach, motivate, and satisfy customers. The course includes both the strategic perspective and the tactical execution of the 4 Ps-place, price, product, and promotion. Students will learn about the breadth of what marketers do to facilitate exchange between buyers and sellers and about the quantitative analysis that supports those exchanges. Credit not granted for this course and BCOR 2400, BCOR 2001.


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