Dr. Bei’s research focuses on the intersection of strategic management, innovation & entrepreneurship, and the management of intellectual properties. Her earlier research has been published in top journals in healthcare, innovation, and management, such as Health Affairs and Research Policy. Prior to her PhD, she did biomedical research and published in top scientific journals such as Nature Genetics and PLoS One. She also received patents based on her early research.
BCOR 2304 - Strategic and Entrepreneurial Thinking
Provides students with a set of critical thinking skills and theoretical tools to enhance students' abilities at strategic and entrepreneurial thinking. We examine the following topics: (1) What is Strategy and Entrepreneurship, (2) External Analysis and Porter's 5 Forces, (3) Internal Analysis and the Resource Based View, (4) SWOT Analysis, (5) Differentiation, Cost Leadership, and Blue Ocean Strategy. Credit not granted for this course and BASE 2101.
ESBM 3700 - Entrepreneurial Environments
Fall 2019 / Fall 2020 / Fall 2021
Introduces entrepreneurship. Addresses opportunity recognition, target markets, industry analysis, business model identification, sources of funding, managing rapid growth and writing feasibility studies. Examines alternative forms of entrepreneurship such as franchising, corporate entrepreneurship, family business and social entrepreneurship.