research overview
- Broadly speaking, Liu's research lies in the intersection of marketing and machine learning. She is interested in developing new methodologies and tailoring state-of-the-art machine learning and deep learning methods to marketing problems, in areas such as visual marketing, branding, product design and innovation, social media, and consumer choice modeling. In particular, her research focuses on the elicitation, measurement, and prediction of consumer preferences and choices. Her work takes the advantage of the efficiency and scalability of machine learning and are tailored specifically to marketing applications with a deep understanding of consumer behavior and economic theories.