APRD 2002 - Principles of Public Relations
Primary Instructor
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Spring 2018 / Fall 2019
Overview of public relations practice and theory including history, media channels and relations, legal and ethical concerns, international and diverse perspectives, and career options. Cannot be taken concurrently with APRD 2000 or APRD 2003.
APRD 2005 - Strategic Communication Writing
Primary Instructor
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Fall 2020 / Spring 2021 / Fall 2021 / Spring 2022 / Fall 2022 / Spring 2023 / Fall 2023 / Spring 2024
Introduces students to strategic writing across multiple media platforms and demonstrates the different forms of writing used in the strategic communication subfields. Students will learn strategies for crafting and delivering effective messages to target audiences.
APRD 3103 - Public Relations Writing
Primary Instructor
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Spring 2018 / Fall 2018 / Spring 2019 / Fall 2019 / Spring 2020 / Fall 2024
Emphasizes communication tactics: How to plan, write, and produce public relations tools; select audience and media; utilize print and electronic media. Focuses on Associated Press style and advanced writing techniques.
APRD 3105 - Public Relations Strategy and Implementation
Primary Instructor
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Fall 2020 / Fall 2021 / Spring 2022 / Fall 2022 / Spring 2023 / Fall 2023 / Fall 2024
Exposes students to concepts in strategic planning and implementation of public relations efforts. Students will come to understand the organization's internal and external communications and identify potential crises in the development of public relations strategy. This class provides an overview of the public relations process and its application to the development of strategy. Students will also understand implementation and evaluation of strategy.
APRD 3300 - Crisis Communication in Public Relations
Primary Instructor
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Spring 2018 / Spring 2019 / Summer 2020 / Spring 2021
Explores theories and research related to public relations communication before, during and after a crisis; examines the fundamentals of organizational communication, crisis management and strategic planning.
APRD 4403 - Strategic Communication Campaigns
Primary Instructor
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Fall 2018 / Spring 2020 / Fall 2020
Gives students the opportunity to work in small groups to develop material for an actual client. Examines basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client.
APRD 4405 - Strategic Communication Capstone
Primary Instructor
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Fall 2021 / Fall 2022 / Fall 2023
Puts into practice knowledge from previous coursework to plan and execute a strategic communication campaign. Students work with others, operating as an agency. Students will develop one or more strategic communication campaigns. In addition, students will practice organizational and leadership skills; design and layout skills; produce a plans book; and pitch the proposed campaigns to the class and the client.
APRD 4406 - Advanced PR Campaigns BATEMAN COMPETITION
Primary Instructor
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Spring 2022 / Spring 2023 / Fall 2024
Offers students the opportunity to develop and implement a PR campaign for a real-world client through the Bateman Competition, PRSSA's national case study competition for public relations students. Students in the course commit to both the fall and spring semesters in the same academic year for 6 total credit hours (4 hours of capstone credit plus 2 hours of upper-division elective credit). This two-semester course is equivalent to APRD 4405, and credit cannot be given for both.
