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Publications in VIVO

Readey, Michael J

Scholar in Residence and W. Edwards Deming Professor of Management


Research Areas research areas


research overview

  • My current research interest integrates concepts of the circular economy into modern engineering management practice. Specifically, my goal is to explore the use of natural, biodegradable or recyclable materials in applications currently dominated by plastics. Sustainable products and packaging are needed in today's world, and the goal of my research is to explore better options using Cradle-to-Cradle design methodologies.


  • sustainable engineering, sustainable product development, social entrepreneurship, and the focus on use of materials and materials technology in sustainable business development


selected publications


courses taught

  • EMEA 5021 - Finance for Technical Managers: Product Cost and Investment Cash Flow Analysis
    Primary Instructor - Fall 2022 / Spring 2023 / Summer 2023 / Fall 2023 / Spring 2024
    This first course in the finance sequence discusses costs and business practices to establish the cost of a product. The concept of time value of money (TVM) is developed to determine the present and future values of a series of cash flows. TVM principles are then applied to personal finances and retirement planning. This is a practical course that uses spreadsheets extensively to better prepare students in engineering and science for a career in industry.
  • EMEA 5022 - Finance for Technical Managers: Project Valuation and the Capital Budgeting Proce
    Primary Instructor - Fall 2022 / Spring 2023 / Summer 2023 / Fall 2023 / Spring 2024
    This second course in the finance sequence describes the economic viability of an engineering project through application of net present value, internal rate of return, and payback period analysis. The impacts of depreciation, taxes, inflation and foreign exchange are then addressed. The capital budgeting process is discussed, showing how companies make decisions to optimize their investment portfolio. Risk is mitigated through application of quantitative techniques such as scenario analysis, sensitivity analysis and real options analysis.
  • EMEA 5023 - Finance for Technical Managers: Financial Forecasting and Reporting
    Primary Instructor - Fall 2022 / Spring 2023 / Summer 2023 / Fall 2023 / Spring 2024
    This third and final course in the finance sequence discusses how public projects are evaluated using cost-benefit analysis. Students then learn how interest rates and prices for stocks and bonds are determined. Techniques are presented on how to create departmental budgets for engineering cost centers and pro forma statements for profit centers. Students then work with corporate financial statements to assess a company�s financial health, including recent measures of environmental, social and corporate governance (ESG).
  • EMEA 5401 - Strategic Product Development
    Primary Instructor - Fall 2023 / Spring 2024
    This first course in the product development specialization discusses how companies create new products that customers want while achieving their financial objectives. We begin by defining the product strategies necessary to ensure a company�s long-term growth. We then explore the different product development processes used by high-tech businesses today, such as Stage-Gate and Lean/Agile techniques. We conclude illustrating the tools to build the high-performance teams that take the development process from concept through product launch.
  • EMEA 5402 - Managing the New Product Development Process
    Primary Instructor - Fall 2023 / Spring 2024
    This second course in the product development specialization goes into the product development process in detail. With the opportunity defined, we begin with ideation techniques such as Design Thinking to create new product concepts. We then define the tools to create product specifications that meet customer requirements, and then conceptualize different ways of meeting those requirements. With finally explore prototyping and the techniques used to down-select to a concept that is then carried through launch.
  • EMEA 5403 - Product Innovation Management
    Primary Instructor - Fall 2023 / Spring 2024
    This third course in the product development specialization discusses a product�s life cycle with the strategies to ensure long-term success. We begin with an overview of digital product development and how it differs from physical products. Students are then introduced to product roadmaps and forecasting techniques, and apply these in creating a compelling financial business case. We conclude with how sustainability impacts product development today and how to design innovative products for a circular economy.
  • EMEN 4100 - Engineering Economics
    Primary Instructor - Spring 2018 / Spring 2019 / Spring 2020 / Spring 2021 / Spring 2022 / Fall 2022 / Spring 2024
    Introduces engineering cost concepts, financial statements and the corporate economic environment. Includes concepts and methods of analysis of the time value of money, comparison of project alternatives before and after taxes, cash flow, replacement analysis, risk management and financial case statements.
  • EMEN 4820 - Entrepreneurial Product Development
    Primary Instructor - Fall 2018 / Fall 2019
    A practical, hands-on course that introduces engineers and business students to the exciting world of product development. Each student will create a concept for an innovative product, assess its commercial potential, construct simple digital and physical prototypes, and evaluate its impact on the environment. The course culminates in a trade-show like event where everyone showcases their world-changing product to their peers.
  • EMEN 5020 - Finance and Accounting for Engineering Managers
    Primary Instructor - Spring 2020 / Spring 2021 / Spring 2022 / Fall 2022 / Spring 2024
    Confidently engage in topics of financial performance, financial statements, time value of money and your own personal finances.' The course focuses on areas relevant to engineering and technical managers, including product and process cost analyses, cost-volume-profitability calculations, discounted cash flow techniques for project selection, creating project and departmental budgets, valuation of intellectual property and entrepreneurial finance.
  • EMEN 5094 - Entrepreneurship for Engineers
    Primary Instructor - Spring 2018 / Spring 2019 / Spring 2020
    Explores the process of new venture creation as it relates to both launching a technology-based startup (entrepreneurship), and the introduction of new products and services within an existing firm (intrapreneurship). The course features a semester project that incorporates all elements of the new venture process, enabling engineers to transform their own innovative ideas into viable and sustainable business opportunities.
  • EMEN 5215 - Principles & Practices of the Sustainable Enterprise
    Primary Instructor - Fall 2020 / Summer 2023
    Provides students the tools to integrate sustainability into technology-intensive businesses. The course explores the sustainability imperative for today's businesses, and how sustainability is requiring engineers to have a deeper knowledge of how successful market solutions also impact society and the environment. The course addresses the engineer's role in developing sustainable products and packaging, the triple bottom line and circular economy.
  • EMEN 5315 - Business Law for Engineering Managers
    Primary Instructor - Spring 2022
    Provides engineering students an introduction to important areas of business law likely to be encountered as technology and engineering managers. Topics include fundamental legal concepts, intellectual property and strategy, contracts, data privacy and product liability. The course uses experiential and practical approaches and exercises to enable the student to identify and address critical legal issues in real-world business contexts.
  • EMEN 5316 - Engineering, Product Liability & The Litigation Process
    Primary Instructor - Fall 2021 / Fall 2023
    Provides engineering students the experience of working through a product litigation case, beginning with understanding why products fail, to the various stages of the litigation process culminating in a mock trial where engineers are 'on the stand' as expert witnesses. This course meets concurrently with LAWS 7343, engaging both engineering and law students in the same learning environment.
  • EMEN 5400 - Product Development and Design
    Primary Instructor - Spring 2018 / Fall 2018 / Fall 2019 / Fall 2020 / Fall 2021 / Spring 2023
    Introduces contemporary methods of identifying and creating new products and services that both consumer and industrial customers really want. The course takes students on a project-based journey of ideation, concept development, prototyping, customer validation, costs and the new product launch process. Students ultimately showcase their products in a tradeshow-like setting. Environmental impact analyses and cradle-to-cradle design methods are also addressed.
  • EMEN 5825 - Intrapreneurship & Innovation
    Primary Instructor - Spring 2019
    Learn a comprehensive set of business concepts, skills and tools to launch and manage intrapreneurial ventures. Engage with faculty, classmates, guest speakers, industry professionals, potential customers and one's leadership team to help you launch your venture. Develop the necessary skills, tools and awareness to be successful colleagues, managers and leaders in scientific and engineering industries. Gain valuable business acumen using a hands-on and learning environment.
  • EMEN 5830 - Special Topics
    Primary Instructor - Spring 2019 / Fall 2019
    May be repeated up to 9 credit hours.
  • EMEN 6940 - Master's Degree Candidate
    Primary Instructor - Fall 2020 / Spring 2021 / Summer 2021
  • EVEN 3550 - Sustainability Principles for Engineers
    Primary Instructor - Fall 2022
    An introduction to sustainability principles in the field of environmental engineering. Students will apply these principles to engineering problems in order to evaluate the environmental, economic and social implications of engineering and design decisions. Topics include definitions of sustainability, main engineering sustainability challenges (e.g., water, climate and materials), pollution generation and prevention and sustainability assessment tools.

International Activities

geographic focus