My research interest is in text mining user generated contents (UGC) such as tweets and user postings during disaster situations to identify patterns in both form and content. I am also interested in text mining cultural differences. For example, a recent project develops a text-analytic method that examine user posted reviews and identify factors people in different cultural groups perceive as important when making their travel choices. A related thread of his research uses text analytic methods to study how a given concept might differ across organizational and national cultures. For example, it develops a method to identify how a concept such as cell phone or vacation might differ across different generational groups (e.g. millennial vs. baby boomers) or national cultures.
keywords
text analytics, social media analytics, knowledge management, knowledge representation, frames, ontology
