Publications in VIVO

Co-author Network

Sinha, A

Assoc Professor Emerita/Emeritus

Positions

Assoc Professor Emerita/Emeritus, Leeds School of Business

Research Areas

Research

research overview

Dr. Sinha's research covers online two-sided markets and intermediaries, digital media analytics and big data, spans all aspects of pricing using both theoretical and empirical models. That includes auctions and bidding, bargaining and negotiation, coalitions, etc. Additionally, his work includes online social networks.

keywords

online two-sided markets, online intermediaries, big data, digital marketing, offline and online auctions, bidding, social networks, social media, information propagation, pricing of products and services, reward programs, price perception, online infomediary marketplace, coalition and cooperative games, negotiation cues

Publications

selected publications

journal article
- Bidding Behavior in Descending and Ascending Auctions. Marketing Science. 779-800. 2012
- Choice research: A wealth of perspectives. Marketing Letters. 173-182. 2005
- Note on "guarantees in auctions: The auction house as negotiator and managerial decision maker". Management Science. 1640-1644. 2002
- The impact of discrete bidding and bidder aggressiveness on sellers' strategies in open English auctions: Reserves and covert shilling. Marketing Science. 244-265. 2000
- Combining Buy-In Penalties with Commissions at Auction Houses. Management Science. 529-540. 1996

Background

education and training

Ph.D., New York University 1992
M.S., Indian Statistical Institute (India) 1981
B.S., Indian Statistical Institute (India) 1980

International Activities

geographic focus

Germany Country
India Country
Turkey Country

Other Profiles

ORCID iD

http://orcid.org/0000-0002-9419-6491