Publications in VIVO

Co-author Network

Kozar, Kenneth A

Professor Emerita/Emeritus

Positions

Professor Emerita/Emeritus, Leeds School of Business

Research Areas

Management Information Systems

Research

research overview

Dr. Kozar's research is focused on system and web site usability. An area of emphasis is the use of personas or fictional representatives to aid in establishing empathy by technical persons for system users. One area of investigation includes building effective interfaces for smart grid users.

keywords

information system and web site usability, aligning corporate and information systems strategies, smart grid human interfaces

Publications

selected publications

conference proceeding
- A Latent Semantic Analysis Methodology for the Identification and Creation of Personas. 1501-1510. 2008
journal article
- DESIGNING WEBSITES AND COMPOSING MUSIC: IDENTIFYING USABILITY CONSTRUCTS AND THEIR NOMOLOGICAL NETWORKS. Journal of Electronic Commerce Research. 320-344. 2012
- Understanding of website usability: Specifying and measuring constructs and their relationships. Decision Support Systems. 450-463. 2012
- Personas and user-centered design: How can personas benefit product design processes?. Design Studies. 417-430. 2011
- The Technology Acceptance Model: Its past and its future in health care. Journal of Biomedical Informatics. 159-172. 2010
- Avatar e-mail versus traditional e-mail: Perceptual difference and media selection difference. Decision Support Systems. 451-467. 2009

Background

education and training

Ph.D., University of Minnesota Twin Cities 1972
M.S., University of Minnesota Twin Cities 1969
B.S., University of Minnesota Twin Cities 1967

International Activities

geographic focus

Netherlands Country
Portugal Country
Slovenia Country
western Europe Transnational Region