Addresses the issues and challenges of running a firm in a competitive environment. It is an integrative course emphasizing a total organizational perspective as opposed to a functional viewpoint (accounting, finance, marketing, information technology, etc.). The emphasis is on the use innovation as an integral part of business strategy. Furthermore, it gets deeper in studying sustaining innovation enhancements for traditional business models, as well as disruptive innovations for radical new technological models.
instructor(s)
Pisano, Albert
Primary Instructor
- Fall 2021 / Spring 2023 / Fall 2023 / Summer 2024 / Spring 2025 / Fall 2025
York, Jeffrey Glenn
Primary Instructor
- Spring 2021 / Fall 2021 / Summer 2022
