MKTG 7840 - Quantitative Marketing Seminar 1 Course uri icon



  • Provides a foundation for quantitative analysis in marketing. The empirical component covers fundamental empirical modeling techniques (e.g., field experiments, diffusion models, categorical data models, consumer heterogeneity). The theoretical components illustrates how utility maximizing consumers learn about consumption environment and respond to firms' marketing decisions and examines firms' competitive strategy and marketing mix decisions and relevant organizational and sociological factors.