MKTG 7815 - Doctoral Seminar: Consumer and Managerial Decision Making in Marketing Course uri icon



  • Examines judgment and decision making research pertinent to understanding how consumers and marketing managers make decisions. Uses economic models as a normative backdrop for examining research on decision heuristics, judgment and choice anomalies, and contingent decision behavior. Examines processes of causal judgment and inference and the influenceof a variety of contextual factors (including time) on judgment and decision.


  • McGraw, Peter  
    Primary Instructor - Spring 2019 / Fall 2021 / Fall 2023