description
- Detailed exposure to experimental research methods for business applications. Emphasizes the choice of design options, data collection methods, statistical analysis, and substantive interpretation of experimental results.
MKTG 7310 - Design and Analysis of Experiments in Business
Course
Overview
instructor(s)
-
André, Quentin
Primary Instructor - Spring 2026 -
Reinholtz, Nicholas S
Primary Instructor - Spring 2019 / Spring 2021 / Spring 2023 / Spring 2025 / Spring 2026