Covers the what, why and how of major digital marketing approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and social media. Designed to launch students as digital marketing professionals and to provide experience with industry-relevant hands-on assignments and exercises. Degree credit not granted for this course and MKTG 2700.
- Spring 2018 / Fall 2018 / Spring 2019 / Spring 2020 / Spring 2021 / Spring 2022
- Fall 2019 / Fall 2020 / Fall 2021 / Fall 2022