MKTG 3201 - Business Analytics Course uri icon

Overview

description

  • Teaches cutting-edge tools and approaches to the analysis of data, including "big data" for effective decision-making. Creates data connoisseurs through hands-on exposure to exploratory and predictive analytics. Application areas covered include Web Marketing, the Internet of Things, Biometric Monitoring, as well as data integration and analysis for online marketing, human resources and operations. Same as MGMT 3201. Degree credit not granted for this course and BAIM 4120.

instructor(s)

  • Eargle, David  
    Primary Instructor - Spring 2018 / Fall 2018
  • Larsen, Kai R.  
    Primary Instructor - Fall 2019 / Spring 2020 / Fall 2020 / Fall 2021 / Fall 2022 / Fall 2023 / Fall 2024
  • Rukhotskiy, Alex  
    Primary Instructor - Spring 2023 / Spring 2024