Students develop a deep understanding of customer centricity and its implications for the firm, learn about state-of-the-art methods for calculating customer lifetime value and customer equity and develop the analytical and empirical skills that are needed to judge the appropriateness, performance and value of different statistical techniques that can be used to address issues around customer acquisition, development and retention.
instructor(s)
Ahn, Gwen
Primary Instructor
- Fall 2024 / Fall 2025
Fernbach, Philip M
Primary Instructor
- Spring 2018 / Spring 2019 / Spring 2021 / Fall 2021 / Fall 2022 / Fall 2023 / Spring 2024
Shriver, Scott Kennedy
Primary Instructor
- Spring 2022 / Spring 2023 / Spring 2025 / Spring 2026
