MBAX 6381 - Consumer Decision-Making: Behavioral Economics, Psychology, and Experimental Desi Course uri icon



  • Consumer behavior often defies economic rationality. Behavioral economics attempts to integrate the quirks of human psychology into economic models; judgment and decision-making investigates how people solve economic problems. This course will introduce major theories, findings and ideas from these disciplines, and foundational concepts of experiment design that provide insight into consumer decision-making, with the goal of preparing future managers, analysts, consultants, and advisors to incorporate such insights into marketing and business strategies.