MBAE 6091 - Strategic Marketing I Course uri icon



  • Marketing is the critical business function of creating value for customers. In this course, you will apply foundational strategic frameworks to develop marketing strategies to achieve organization objectives. Through situation analyses and understanding of consumer behavior and consumer segmentation, organizations position brands to maximize return on marketing investments.


  • McMahon, Kevin  
    Primary Instructor - Fall 2021 / Fall 2022 / Fall 2023