Designing a robust and cost-effective product is about following a process that helps apply your engineering intuition to balance cost and design tradeoffs specific to your product. This class introduces essential principles of signal integrity, including principles of transmission lines, reflections, inductance, ground bounce, differential pairs, losses, terminations, routing, discontinuities, impedance, PDN design and EMC with respect to optimized design. Recommended prerequisite: students are expected to have completed an electromagnetics course during their undergraduate curriculum; in the CU curriculum it would be ECEN3400.