Introduces students to the many facets of the marketing of sport and marketing through sport. Theoretical and practical applications of marketing sport are examined. Provides students with an understanding of current marketing concepts and best business practices, related to sports enterprises and a foundation for pursuit of further study and work in sports and event marketing.
instructor(s)
Gwozdz, Ronald Scott
Primary Instructor
- Summer 2018 / Summer 2019 / Summer 2020
