Examines essential principles that drive innovation and creativity in the design field. Through hands-on projects and critical analysis of historical and contemporary creative communication trends, students work on developing their own design philosophy and visual aesthetic. By the end of the course, students should have the expertise needed to craft compelling, impactful visual design solutions that make branding more engaging and effective. Graduate students from other departments who have the appropriate background may be allowed to register on a space-available basis with consent of the Program Director.
