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Publications in VIVO

Griffin, W. Glenn

Associate Professor


Research Areas research areas


research overview

  • Dr. Griffin's research focuses on advertising creativity, the process behind the development of ideas and advertising's influence on society and culture.


  • creativity, social responsibility, creative process



courses taught

  • APRD 1001 - Creative Concepts
    Primary Instructor - Spring 2018 / Summer 2018 / Fall 2018 / Spring 2019 / Summer 2019
    Introduces students to a disciplined process that is used to create innovative solutions across commercial communication fields. Emphasizes approaches to problem identification and solution that combine research and human insight with a variety of creative thinking techniques. Topics include need finding, structured brainstorming, rapid sketching, storytelling and visual communication.
  • APRD 2001 - Strategic Thinking in Advertising and Public Relations
    Primary Instructor - Spring 2023
    Reviews historical and contemporary views of critical and strategic thinking, as well as strategic practices utilized in advertising, branding, and public relations through the use of readings, exploration of case studies, lectures, individual and group exercises, and client projects.
  • APRD 3004 - Account Management
    Primary Instructor - Fall 2019 / Summer 2020 / Fall 2020 / Spring 2021 / Fall 2021 / Spring 2022 / Fall 2022
    Examines managerial and decision making processes of advertising and related brand communication functions. Emphasis on determining opportunities, integrating with other elements of the promotion mix, setting objectives, establishing budgets, and measuring advertising and communication effectiveness.
  • APRD 3503 - Concepting
    Primary Instructor - Fall 2019 / Fall 2020 / Fall 2021 / Fall 2022
    Teaches techniques and develops personal discipline inherent to the generation of novel, sophisticated creative work based on a solid concept; the distinctive, guiding idea that drives campaign messages. Assignments are evaluated in group critiques and each student completes a final portfolio by semester's end.
  • APRD 4503 - Portfolio 1
    Primary Instructor - Fall 2018
    Enhances student conceptual abilities and generates both print and integrated multimedia campaigns. Students work in teams to develop an extensive body of work that's exhibited in an awards show judged by advertising professionals. Instructor consent required.
  • APRD 4504 - Copywriting Seminar
    Primary Instructor - Spring 2020
    Offers an intensive exploration of the craft across a variety of genres. Students gain an understanding of the power of words and the use of distinctive voices, with implications for strategic advertising copywriting. Students are also expected to research and write creative briefs. Copywriters take this course with APRD 4506 - Advertising Track Portfolio I.
  • APRD 4506 - Creative Track Portfolio Development I
    Primary Instructor - Spring 2020 / Spring 2021 / Spring 2022 / Spring 2023
    Focuses on the development and execution of portfolio pieces reflecting the pursuit of sound strategic and conceptual thinking. All work is done by art director/writer teams, and finished executions are produced as the process of portfolio building begins. This work is reviewed by a jury of creative professionals at an end-of-semester critique.
  • APRD 4523 - Portfolio 2
    Primary Instructor - Spring 2018 / Spring 2019
    Gives students an opportunity to develop an extensive body of work. Students create integrated campaigns, which include print, digital and guerilla ideas. Final portfolios are critiqued by both faculty and outside reviewers. Instructor consent required.
  • APRD 4931 - Internship
    Primary Instructor - Spring 2019 / Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021 / Spring 2022 / Fall 2022
    Internship course.


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