Data Visualization, Tableau Software, Advertising Analytics
Teaching
courses taught
APRD 3002 - Communication Platforms
Primary Instructor
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Fall 2019 / Spring 2020 / Fall 2022
Concentrates on strategies and tactics advertisers and marketers use to communicate their brand stories to their desired audiences. These include traditional media planning and placement - TV, print, radio, and out-of-home - as well as new areas like digital, social, and experiential approaches to communications. Students will learn how to create, develop, and present communication plans and campaigns in an interactive and fast-paced environment.
APRD 4300 - Strategic Communication Analytics and Metrics
Primary Instructor
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Fall 2020 / Spring 2021 / Fall 2021 / Spring 2022 / Fall 2022
Provide students with a base knowledge of analytics and metrics used in strategic communication. Students will learn how to obtain and clean big data, how to analyze and turn it into insights and how to present and communicate insights into actionable recommendations.
APRD 4302 - Marketing Data Visualization
Primary Instructor
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Fall 2020 / Spring 2021 / Fall 2021 / Spring 2022 / Fall 2022 / Spring 2023
Teaches students how to use data visualization to tell business stories based upon the analysis of marketing and business data. Students will learn basic data concepts, types, and uses. They will explore, summarize, and analyze the data using various techniques and best practices with Tableau Software.
APRD 4931 - Internship
Primary Instructor
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Spring 2020 / Summer 2020 / Fall 2020 / Spring 2021 / Summer 2021 / Fall 2021 / Spring 2022 / Summer 2022 / Fall 2022
Internship course.
BADM 4820 - Special Topics
Primary Instructor
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Fall 2020
Variable topics in business drawing from a variety of business disciplines.
BAIM 3100 - Data Visualization
Primary Instructor
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Spring 2021
Data, no matter whether it is BIG or small, is not just for researchers or analysts any more. Everyone needs to be comfortable with it. One of the easiest ways to do that is thru data visualization. In this course, you will be introduced to basic data concepts, types, and uses. And you will learn to explore, summarize, and analyze the data using various data visualization techniques and best practices with Tableau Software.
